Blake Griffin: Jordan Brand's Newest Star

Image Courtesy of: Jordan

Yesterday Nike announced that two-time NBA All Star Blake Griffin will be moving from Nike Swoosh Brand, which he signed with during his rookie season in 2009, to Nike Inc.’s Jordan Brand.  We all knew this announcement was just a matter of time when Blake was wearing the Jordan Super.Flys on opening night against the Grizzlies.  Griffin joins teammate Chris Paul, the Thunder’s Russell Westbrook, Carmelo Anthony, and some notable rookies.  Many believe Jordan Brand has recently made moves due to the departure of Dwayne Wade to Chinese shoe brand Li-Ning. 

Michael Jordan recently spoke on the topic via press release:

"We are thrilled that Blake is joining the brand," said Jordan. "Blake has captured the essence of what the brand stands for through his style of play and love for the game of basketball. He is an amazing athlete and person who we look forward to working with for many years."

Griffin will continue to wear the Jordan Super.Fly (seen below) throughout the entirety of the season, and at this point it is uncertain if he is to receive his own signature shoe in the future.

Image Courtesy of: theshoegame.com

Image Courtesy of: Bleacher Report

ESPN.com reports that Jordan Brand, a subsidiary of Nike, accounted for 71 percent market share of the U.S. basketball shoe market in 2011.  Jordan Brand has recently expanded its athlete roster into sports other than basketball, most notably football with the signing of NFL wide receivers Michael Crabtree and Andre Johnson. Other sports include baseball, track and field, and even NASCAR racing.

Image Courtesy of: incultur3.com

So what does this mean for us consumers? Well, Blake has shown us his comedic side in the past commercials, so I would be looking forward to something interesting soon enough.

For more information and news on Jordan Brand footwear and apparel visit: http://www.nike.com/jumpman23/