Adidas is "All In" with Latest Ad Campaign

Global brand Adidas is “all in” with its newest ad campaign.  A campaign that the company says is its most expensive ever. Commercials for the campaign feature an array of endorsed athletes and musicians.  It is the first time in the company’s history that the manufacturer will showcase their Sport Performance, Originals, and Sport Style sub brands together in one campaign.  

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President of Adidas America, Patrik Nilsson says, “This is a campaign that will show the breadth and depth of the Adidas brand.”  The commercials illustrate the company’s efforts to appeal to people interested in sports, music, and fashion alike.  No specific or individual product was highlighted in the commercial spots, just a growing collection of endorsed stars in their authentic, professional surroundings.  The features ranged from NBA star Derrick Rose and soccer star Lionel Messi to pop sensation Katy Perry and rapper B.O.B.  The company website describes the “all in” campaign in a simple way, and that is when you love your game, whatever the game, you put your all into it.

A full 60 second commercial can be seen below, while shorter 30 second spots can be seen on large rotation on MTV, ESPN, and FOX.

Adidas also kicked up their Olympic presence recently by releasing "The Albert"as the official soccer ball of the London Olympic Games.  The ball has the London 2012 logo and features the newest design features as well as striking colors to match the 2012 Games color palette.  The ball will be utilized to kick off the tournament in Cardiff, the largest city in Wales, on July 25th.  The tournament will be held just two days before the Opening Ceremony.  SoccerReviews.com offers the following descriptive ball data:   

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"The Albert features a series of triangular panels that are thermally bonded together to ensure a true, stable flight path. Covering each panel of the ball is a grip texture which supports boot to ball contact and enhances ball control. Beneath the outer surface of the ball is a woven carcass and a new bladder for increased air retention and reduced water uptake. ‘The Albert’ meets and exceeds all FIFA Approved Standards for an Official Match Ball making it the most tested ball adidas has ever produced."

In the social media realm of things Adidas showcases their many endorsed athletes and teams on their Official Facebook page.