Tiger Woods: No Longer Highest Paid Athlete

The reigning world’s highest paid athlete, Tiger Woods, has lost his crown.  This year’s “Fortunate 50” released by Sports Illustrated reflects Woods relinquishing his title for the first time since the publisher started its financial tracking of athletes in 2004.  In fact, Tiger Woods is not even number two in the recent estimates.  That spot goes to rival golfer Phil Mickelson.  

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The report is compiled using a total of the athlete's salary, winnings, bonuses, endorsements and appearance fees.  So who is number one you ask?

Adidas is "All In" with Latest Ad Campaign

Global brand Adidas is “all in” with its newest ad campaign.  A campaign that the company says is its most expensive ever. Commercials for the campaign feature an array of endorsed athletes and musicians.  It is the first time in the company’s history that the manufacturer will showcase their Sport Performance, Originals, and Sport Style sub brands together in one campaign.  

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