27-year-old international soccer star Cristiano
Ronaldo has to deal with constant debates whether he is the best player in the
world or not. Though there is no
question that the 2008 FIFA World Player of the Year is
number one when it comes to his social media exposure off the field. Cristiano has over 42 million “likes” on
Facebook. Which are a whooping 8 million
more “likes” than any other athlete worldwide.
By comparison, other massive branded athletes such as Michael Jordan and David Beckham have only 17.3 million
“likes” apiece.
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| Image Courtesy of: www.facebook.com/cristiano |
Then there’s his Twitter account. Cristiano has over 8 million Twitter followers,
which is more than Lebron James, Tiger Woods, and Lance Armstrong combined!
So what does this all mean in terms of value? Big bucks of
course! Imagine the impact one message
could have when 42 million people are following you. Sports apparel company Nike knew that value
when they signed him to a 32.5 million dollar endorsement deal in 2010.
This post was left on his twitter page to promote his new
Nike “Mercurial Vapor” cleats.
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| Image Courtesy of: @Cristiano |
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| Image Courtesy of: SB Nation |
Armani showcases the good looks of Cristiano in underwear
ads that are sure to get female attention.
Coca-Cola and Castrol Motor Oil also cash in by featuring the star in multiple commercials and media
appearances.
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| Image Courtesy of: App Store |
The latest buzz occurred just over a month ago when the
official Cristiano Ronaldo app was released free of charge for the iPhone and
Android market. The application will
allow for Cristiano’s enormous fan base to be even closer to him with up to the
minute news, tweets, pictures, video, and other exclusive content all in one
place. He also utilizes this app to
interact with his fans by having contests and giveaways.
The app can be downloaded here from the App Store.
So if you want to keep Cristiano Ronaldo’s social media reign
going visit the below links to his Facebook and Twitter pages.
Facebook - http://www.facebook.com/Cristiano
Twitter - http://twitter.com/Cristiano
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