TaylorMade Golf Promises 17 Yards With New Campaign

Image Courtesy of: taylormadegolf.com

The newest in social marketing campaigns have struck the PGA Tour!  The latest guerrilla tactic was used by TaylorMade Golf to promote a new line of clubs called RocketBallz or RBZ for short.  In this weekend’s WGC – Cadillac Championship TaylorMade sponsored golfers were asked to wear hats with simply the number “17” on the front.

After some research on the web one could find the “17” represents the number of yards the new Rocketballz 3-Wood would gain their respective users in a golf shot over the other leading competitors.  These hats also featured the hashtag “#RBZFactor” embroidered on the side for use on Twitter and other social media outlets.  With nearly every tour pro covered from head to spike in sponsor names and logos, TaylorMade is doing what it takes creatively to separate themselves from other brands. 

Image Courtesy of: taylormadegolf.com

TaylorMade is no stranger to this type of campaign.  Just a few weeks ago at the Northern Trust Open, conveniently beginning on Valentines Day, TaylorMade endorsed athletes wore simple white hats with a red heart on the front and hashtag “#DriverLove” on the side.  This was a campaign representing the new R11S series of drivers recently released.  A website is provided by TaylorMade for fans to upload pictures showing their love for the new clubs.  Click Here if you wish to share one of your own. Some pros were also seen with club covers featuring the same heart.

Image Courtesy of: MyGolfSpy

Image courtesy of: PGA Tour

Luckily for TaylorMade their marketing efforts cashed in big this week as all eyes watching the tournament witnessed Justin Rose nearly escaping Bubba Watson for a one stroke win.  Justin walked away with the WGC – Cadillac Championship title and the “17” on his hat was front and center for all those watching.  A true endorsers dream!

@TaylorMadeGolf tweeted the following congratulating Rose on the victory:

“Awesome to see @JustinRose99 win in "RBZ 17" hat. Also had 3-wood 15.0 in the bag #RBZFactor”

I don’t know about you but I’m looking forward to what else TaylorMade has up their sleeves.  I’m also intrigued to see how this makes other leading golf companies such as Nike, Titleist, and Calloway step their game up in the future.