Madden NFL Football is easily one the most popular titles in
all of video gaming history. A lot of
that has come from the ever-rising popularity of football in America and
another part comes from the creative product managers and marketers who
position the game perfectly for the evolving consumer market. I got a chance to speak with one of the most
pivotal people in this product management process, Anthony Stevenson of EA SPORTS in Orlando, Florida.
Hey Wear This
(Sports): First and foremost, thank you so much for your time. Let’s start off by telling me your current
industry position/job title at EA SPORTS.
Anthony Stevenson: Director of Marketing.
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| Image Courtesy of: EA Sports |
HWT: How long have
you been with EA?
AS: About 6 years. My
first launch was Madden NFL 08.
HWT: So you just had
your Madden NFL 13 release about two weeks ago, just out of curiosity how are
your sales numbers stacking up compared to previous years?
AS: We’re thrilled with the success of Madden NFL 13 to
date. We’ve broken day 1 and week 1
sales records and smashed previous highs for online usage. Sales are up high
single digits vs. last year, which is quite a feat considering the downward
industry trends this late in the console cycle.
