Robert Griffin III: The Product

If at some point you’ve never heard the name Robert Griffin III, or as many know him as RG3, you more than likely have by now.  If not you don’t watch much television.  That's because Robert Griffin III is said to be the most marketed NFL rookie of all time.  That means higher than other highly visible rookies including Reggie Bush, Michael Vick, and even, dare I say, one Timothy Tebow.  All this before he has even played in an official NFL game.  

Image Courtesy of: Washington Redskins

Griffin’s marketing agent, Mark Heligman at Creative Artists Agency said, “The primary factor is that Robert had the desire to do it. He was interested in marketing from Day 1."

Interview with Ryan Earls: NFL Agent

Negotiation is a highly important factor in the world of sports.  And in professional sports it is usually an agent that has the responsibility of making their athlete client not only employed but also satisfied with the salary and other bonuses offered by the organization.  Hey Wear This (Sports) recently caught up with NFL Agent Ryan Earls of Cover3 Representation to answer a few questions about the job of an agent.  

Hey Wear This: Thank you for taking some time out for me.  Can you tell me your name and current industry position/job title?

Ryan Earls: Ryan Earls, CEO Cover3 Representation. NFLPA Certified Contract Advisor.

HWT: How long have you been working within the sports industry and more specifically with athletes?

RE: 2 years

HWT: Many professional athletes believe they are undervalued and have been building an ego since their prep years.  How do you separate the person from the problem, or should I say ego from the problems at negotiation table?

RE: This one has not been an issue for me. I spend a lot of time making sure I represent guys who don’t feel entitled. This has eliminated many of these types of headaches. It's also important to go over expectations with a client about what you think may happen so you are both mentally prepared to deal with all scenarios.

HWT: Have you heard of cases where an athlete was just too difficult to deal with and lost endorsements or other deals because of it? If so please explain.

RE: Chad Johnson. I don’t think anyone wants to sign him to an endorsement deal at this moment.

Image Courtesy of: CNN